Hannah Cowling tells us about her Marketing Apprenticeship experience

I completed my Level 4 Marketing Apprenticeship with Distinction at the end of last year. The program provided me with a blend of theoretical knowledge and practical skills. It offered hands-on experience that deepened my understanding of key concepts and strategies and enabled me to apply them effectively in real-world scenarios at Mackenzie Stuart. Most importantly, the course really helped me build confidence in my abilities and effectively showcase them to others.

I am the Social Media and Marketing Executive for multiple companies within the Mackenzie Stuart Group. In this role, I manage a wide range of responsibilities, from creating engaging social media content & blog posts to SEO strategies & email marketing campaigns.

Currently, I am focusing on enhancing our website’s SEO – a continuation of my final apprenticeship project, which aimed at increasing website traffic. This involves optimising content, analysing visitor traffic, creating blog content, and implementing strategies to improve our online presence.