Multi-Channel Marketer Apprenticeship

The Multi-Channel Marketer apprenticeship course is a popular apprenticeship in our portfolio, and we are proud to celebrate an excellent track record of high grades and achievements by our apprentices. Our Multi-Channel Marketer apprenticeship course is geared towards the entry-level learner who will likely be highly involved with content marketing, basic campaign management, content management systems and software, communication channels, and implementing the day-to-day strategy plans under the guidance of a Marketing Manager.

Here are the details of our Multi-Channel Marketer apprenticeship:

Assessment

A portfolio of evidence of their best work

Complete a real project at work and write an associated 2500 word project report with appendices of actual work and a presentation to be delivered to the assessor at the EPA meeting

Meet with the independent assessor to deliver the presentation (20 minutes) about their project followed by a Q&A (around 25 minutes) and then have a Professional Discussion underpinned by their portfolio of evidence

Our tutors are seasoned marketing professionals with decades of industry experience. Having led and contributed to a wide variety of high-impact projects and campaigns, they bring invaluable insights to the table. Their passion for nurturing new talent makes them ideal mentors for anyone pursuing a Multi-Channel Marketer apprenticeship, offering guidance and inspiration to the next generation of marketing professionals.

The Multi-Channel Marketer Apprenticeship training enables your apprentice to:

1. Work with senior stakeholders to produce appropriate content for your brand for publication on channels, such as website, social media, printed sales materials or event displays to meet the business objectives. Understanding the different communications channels and how to use them for the audience and business
2. Publish editorial content and videos across sharing platforms such as LinkedIn, Twitter, Instagram and use content management software to publish and maintain effective content to engage the target audience of the business
3. Procure marketing goods and services from external suppliers such as a print catalogue from a printer, a web design from a web developer or book event space
4. Source creative assets and manage offline and digital marketing assets to ensure they are kept organised and with clear instruction for their use in line with branding guidelines and in support of business objectives.
5. Ensure their use of content adheres to all required permissions and compliance, in-line with marketing regulations and legislation and meets an appropriate quality standard for the business.
6. Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media using best practice project management techniques.
7. Review campaigns regularly to ensure effectiveness, to optimise the results
8. Be able to extract, understand and evaluate data from marketing campaign delivery to assess how effective the campaign has been and how to improve for the future.
9. Support the marketing manager to plan, deliver and evaluate marketing activity by writing planning and evaluation documents and presentations
10. Understand and undertake suitable primary and secondary research including surveys to gather insight about the market and target audience to support marketing activity and inform marketing decisions, planning and delivery.
11. Keep track of marketing spend including understanding that time taken to deliver work inhouse still carries a cost.  Ensure the campaign stays within a specified budget and understand and measure ROI.
12. Ensure necessary day to day marketing administration tasks are carried out appropriately and in a timely manner as well as administration tasks for marketing projects such as organising an exhibition display, arrange a marketing meeting, organising an event
13. Establish and maintain effective day to day relationships and communications to support marketing activities internally as well as externally.